Brand
Boh Ice Tea is an instant flavored tea drink. It comes in a pack that consist 20sachets/pack. It has five different flavours, Peach, Blackcurrant, Orchard Splash, Lemon Lime, and Green Tea with Lime.
Advertising Problem
People perceives that BOH Ice Tea is an old and outdated brand plus it looks cheap.
Advertising Objective
To position BOH Ice tea as a hip, cool, brand and to increase the brand recall for this product.
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