Other Advertising Material

Web Banner

BOH Ice Tea Shaker

Billboard

Special Technical Page

The Stress Test

Test Questions

1. How do you manage your time at work?
    a. My time is fairly flexible and I can have a say deciding how I work and when to take a break.
    b. I have some say over the way I work but would like more.
    c. I don't have very much control over how I work.

2. When something is going to change at work, what happens?
     a. I have plenty of opportunities to speak to my boss about any changes at work.
     b. We're always asked about possible changes at work before they happen but don't have
          much involvement in how decisions are made.
     c. We aren't told about changes and I'd find it hard to speak to my boss.

3.  How do you get on with your boss or supervisor?
     a. I can rely on them to help me out, encourage me and provide support.
     b. I can talk to them about something that has upset me or annoyed me at work but that's
         about it
     c. I don't even get on with them very well and don't feel very supported.

4. How do you get on with the people you work with?
    a. My colleagues will help me and are always willing to listen to any work-related problems.
    b. I don't think my colleagues offer me much support.
    c. I get on with them ok but I wouldn't discuss any problem with them

5. Which of the following best describes how you feel about your role at work?
    a. I am clear about what is expected of me at work and know how to go about getting my job
       done
    b. I am clear what my duties and responsibilities are but sometimes don't manage to get
       everything finished.
    c. I am unclear what my role is.

3 Results

Web Layout Design

Web Sitemap

A graphical version of Sitemap of BOH Ice Tea website

Overall Look of the Website in Single Page

BOH Ice Tea

Brand
Boh Ice Tea is an instant flavored tea drink. It comes in a pack that consist 20sachets/pack. It has five different flavours, Peach, Blackcurrant, Orchard Splash, Lemon Lime, and Green Tea with Lime.  

Advertising Problem 
People perceives that BOH Ice Tea is an old and outdated brand plus it looks cheap.

Advertising Objective
To position BOH Ice tea as a hip, cool, brand and to increase the brand recall for this product.

Environmental Design

For the environmental design, I made a Pop Up Cafe called House of Ice Tea. The cafe is intended for the customer to hang out and have fun while they can taste the BOH Ice Tea product.

3D Fly Through

TV Commercial Animatics

The story is about two housemates fighting over the last BOH Ica Tea but they end up sharing it together.

Strategy Board FYP 2

For my FYP 2, I changed my concept. My concept is Cool Down with BOH Ice Tea with tagline "Beat the Heat!". The concept shows that by drinking BOH ice tea it can makes you looks cool and feel cool and wash your stress away.

Strategy Board FYP 1

For my first semester of FYP my concept for BOH is The Ocasssion of Happiness. So it's more about sharing your favourite tea with your loved ones. So here's my strategy board for my FYP 1

Situation Analysis

The situation analysis for BOH Ice Tea. Situation analysis is important to do before starting the project to understand the brand better. For a clearer view, you can open this link

Introduction

Hi people!

This blog is for my Media Innovatin Final Year project documentation...

Cheers!